WORKSHOP TOPIC WORKSHOP DETAILS
Thursday, October 21 ♦ 9:00 AM - 11:00 AM PST
Advanced Publication Planning

(in-person)

In this predominantly interactive workshop, faculty along with participants sharing techniques and strategies to develop and execute a comprehensive, credible, and ethical publication plan. Participants will learn new techniques for refining and documenting their plans and examine the challenges increasingly facing publication professionals. This workshop is intended for professionals with experience.

Learning Objectives:

  • Evolve the publications strategy beyond foundational data dissemination tactics and how to identify and leverage the information they need
  • Understand the range of considerations involved beyond a basic phase 3 publication plan
  • Know which questions to ask - and how to find the answers - to guide development of a more robust plan
Scientific Communication Platforms

(in-person)

Scientific platforms form the foundation for scientific communications across an organization. Even though there has been increasing recognition of the importance and value of scientific platforms in recent years, best practices for platform development, obtaining internal consensus, and implementation remain key challenges for most companies. This interactive workshop will challenge individuals to collectively develop practical solutions that can be implemented within their organizations.

Learning Objectives

  • Discuss the critical role stakeholder involvement plays in ensuring platform adoption
  • Define ways to ensure continued relevance of content in your living platform
  • Describe ways to ensure consistent usability
  • Develop solutions to most critical issues affecting efficient and effective development of platforms in small- to mid-size pharma companies
UX Design for Scientific Posters

(virtual)

This workshop will focus specifically on scientific posters. As in-person scientific congresses are re-inventing themselves into virtual or hybrid experiences, researchers and publishers are adapting how they foster scientific exchange by using enhanced digital media fit for the digital age. One rapidly growing area is the use of enhanced digital content to make publications more visual, more engaging, and easier to digest. Already, many journals are including enhanced content developed by the journal or the authors, and these techniques are becoming increasingly common when building digital scientific posters.

Enhanced poster content such as graphical or video abstracts, audio, augmented reality, podcasts, journal-specific websites and microsites, and plain language summaries help HCPs to access and engage with the latest research. Underpinning all these design decisions is an understanding of the behavioral science that explains how users engage with content, especially time-poor users like HCPs. One key consideration is paying attention to shifts in how HCPs prefer to receive information, although this can vary greatly by audience. Such considerations allow for crafting and adapting the communication platform to the user, creating enough points of access that people can choose to receive and digest the information in a way that works for them.

Learning objectives:

  • Understand how enhanced poster content can increase reader engagement and facilitate data dissemination
  • Describe a variety of types of and uses for enhanced poster content
  • Understand the diversity of the HCP audience and the need for tailored poster content

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