Outreach Platform

This Platform is responsible for the overall communication of the Society’s core principles, mission, and objectives as well as the marketing, and public relations activities outside the membership.

Included is the Advocacy and Outreach Committee and the Social Media and Web-based Metrics Working Group


Advocacy & Outreach Committee

This Committee endeavors to extend and execute ISMPP’s advocacy platform by improving external understanding of the value of medical publications and the role of medical publication professionals, responding to scrutiny and criticism of the industry, and educating, both externally and internally, on specific areas of misunderstanding related to best practices.

Remits for 2018-2019:

  • Identify specific organizations/groups for outreach based on ISMPP Board of Trustees-Approved Prioritization of Outreach Categories, focusing on the highest priority categories
  • Determine the outreach plan for each target organization/group
  • Implement an action plan for each target organization/group
  • Communicate Committee activities to society and other Committees via minutes/summary uploaded to the Committee Center
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Social Media & Web-Based Metrics Working Group

The role of social media and web­-based metrics in publication planning is new and ambiguous for most pharma/biotech companies. ISMPP Social Media and Web-based Metrics Working Group has been formed to develop and share best practices, and develop a common understanding of how digital platforms and data are best used in publication planning, publication metrics, and scientific landscape analyses.

Proposed remits for 2018-2019:

  • Educate ISMPP members about the use of digital platforms to discuss medical publications using survey data collected in late 2017
  • Define and differentiate “alternative or web-based metrics” from “social media”
  • Treat the challenges of “social media” as a medical information channel separately from the information that can be gleaned from these channels
  • Clarify the benefits and limitations of these data
  • Share best practices amongst similar organizations
  • Work on a common understanding of how these platforms and data are best used in publication planning, publication metrics, and scientific landscape analyses
  • Update ISMPP members about standardization efforts with organizations like NISO

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