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Outreach PlatformThis Platform is responsible for the overall communication of the Society’s core principles, mission, and objectives as well as the marketing, and public relations activities outside the membership. Included is the Advocacy and Outreach Committee, the Social Media and Web-based Metrics Working Group and the MAP Working Group. Advocacy & Outreach CommitteeThis Committee endeavors to extend and execute ISMPP’s advocacy platform by improving external understanding of the value of medical publications and the role of medical publication professionals, responding to scrutiny and criticism of the industry, and educating, both externally and internally, on specific areas of misunderstanding related to best practices. Remits for 2022-2023:
Social Media & Web-Based Metrics Working GroupThe role of social media and web-based metrics in publication planning is new and ambiguous for most pharma/biotech companies. ISMPP Social Media and Web-based Metrics Working Group has been formed to develop and share best practices, and develop a common understanding of how digital platforms and data are best used in effectively communicating outcomes of medical research to multiple stakeholders. Remits for 2022-2023:
The MAP Working GroupThis Committee is charged with the development of programs to attract new members and to engage and maintain current ISMPP members through broad-based marketing and networking efforts designed to emphasize the benefits of a society membership. Through its targeted initiatives, this Committee will seek to achieve a balanced representation of professionals from the pharmaceutical, device, biotech, and publishing industries; medical communication companies; and research, regulatory, and educational groups. Proposed Remits for 2022-2023:
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