Join us for an ISMPP U:

Medical Publications and Competitive Intelligence

Wednesday, September 18, 2019
11:00 AM (EDT) / 4:00 PM (UK)*
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Not able to attend? Recording will be available by Friday in the ISMPP U Archives. 

How to Join: All ISMPP members will be emailed a link to join the webinar about 24 hours prior to webinar start time.


FACULTY:

Shula Pollard, PhD, ISMPP CMPP™, Director Scientific Communications, Medical Affairs, Greenwich Biosciences

MODERATOR:

Charley Rosenblum, ISMPP CMPP™, Director of Publications Management, Global Scientific and Medical Publications Department, Merck & Co.


WEBINAR OVERVIEW:

Competitive intelligence (CI)—the gathering, analysis, and application of information pertaining to other companies or products in one’s market—can have a significant impact on publication strategy and planning. The more you know about competitors’ timing of data release, key messaging, strengths, and weaknesses, the better informed your own publication strategy and tactics can be. This program will provide an overview of the key objectives of CI monitoring, what data should be collected, and which tools can be used to collect that data. Specific examples of decisions informed by CI will be discussed.

At the end of this session, participants should be able to:

  • Identify key considerations and available sources for including CI in publication planning

  • Understand how CI can be used ethically to inform a publication plan

  • Have a better understanding of tools that can be used to track CI for publication planning purposes


FACULTY BIOS:

Shula Pollard is an experienced medical publication professional with over 10 years of experience in the medical device/pharmaceutical industry across a range of roles including product management, competitive intelligence, medical writing, and publication planning. Shula holds a PhD in Bioengineering from the University of California, San Diego, and has received the AMWA Essential Skills certificate and ISMPP CMPP™ certification. She currently leads Scientific Communications at Greenwich Biosciences.

Charley Rosenblum is a Director of Publications Management within Global Scientific and Medical Publications Department, at Merck & Co., Inc.  He serves as the General Medicine lead. He’s worked in the medical communications area for over 10 years. Prior to this, he was a drug discovery researcher for many years within pharma. He holds as an M.S. in Animal Nutrition from Penn State and a PhD in Microbiology and Molecular Genetics from Rutgers University. Charley has an ISMPP CMPP™ certification and is the current chair of the ISMPP U committee.