Search: 2019 EU Faculty
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Richard Ashdown

Global Growth Director
Caudex Medical

Bio: With a rich hinterland of creative and award winning experiences across other industries, including a decade in the video games industry, Richard has a unique perspective on med comms and it's fair to say this fresh and often different way of thinking is what clients and colleagues often want to tap into. The "new normal" in healthcare is where the narratives of his earlier career cross over; and over the last 15 odd years, Richard has worked as a strategist across various therapy areas for global clients, supporting projects programmes and initiatives to better connect them with their audience. It is this experience which better drives the commercial discussions he entertains with clients. He is the Global Growth Director at Caudex, a McCann Health company.

Clare Baker

Director: Communications, Publications, Training

Type of Company:
Professional Degrees: BA/BS, CMPP, MPH
CMPP Certified: (3/2015)

Bio: Clare Baker; Director Communications, Publications and Training at Bayer. Clare, a pharmacologist by background, has wide-ranging experience in medical publications from both the agency and industry side. She started her scientific communications career as a medical writer, and went on to lead scientific teams in medical communications agencies in the UK for several high-profile clients. More recently, Clare has relocated to Switzerland, and has held roles as Global Publications Lead (Novo Nordisk), International Publications Lead (Biogen) and Scientific Communications Lead (Biogen Biosimilars). In her current role, she is Scientific Communications Lead for the Medical Affairs Ophthalmology Team at Bayer and is passionate about ensuring that the publications plan is integral to the overall cross-functional scientific communications strategy to drive the optimization of treatment for patients with retinal diseases.

Slavka Baronikova

Collaborative research lead, GMA

Type of Company:
Professional Degrees: CMPP, PharmD, PhD
CMPP Certified: (3/2012)

Bio: Slavka Baronikova, PhD; Collaborative Research Lead at Shire. Slavka is a clinical pharmacist with academic scientific and educational experience. After moving to pharmaceutical industry and clinical research 15 years ago, she followed her passion - scientific disclosure and ethics. She joined the team of publications leads in GSK Vaccines and later in Shire where was leading publication & scientific disclosure teams in different therapeutic areas and at all stages of drug development. Recently, she moved to medical evidence generation group as collaborative research lead. Slavka has been an accredited member of EMWA since 2011, EMWA Conference Director since 2014 and a certified ISMPP medical publication professional (CMPP) since 2012.

Theodora Bloom

Executive Editor

Bio: Theodora Bloom is executive editor of The BMJ, where her responsibilities include operations in print and online, as well as budgetary, ethical and policy matters. She has worked in biomedical publishing since 1992, initially as an editor on the biology team at Nature, and then on the founding team of Current Biology. After a number of years helping to develop Current Biology and its siblings Structure and Chemistry & Biology, Theo joined the beginnings of the open access movement. As the founding editor of Genome Biology she was closely involved in the birth of the commercial open access publisher BioMed Central, where she remained for several years, ultimately as Editorial Director for Biology. After a spell as a freelance publishing consultant working with a variety of clients, including a medical communications agency, she joined the non-profit open access publisher Public Library of Science (PLOS) in 2008, first as chief editor of PLOS Biology and later as Biology Editorial Director with additional responsibility for PLOS Computational Biology and PLOS Genetics. She also took the lead for PLOS on issues around data access and availability. She chairs the scientific advisory board for EMBL-EBI Literature Services ( Until recently she served on the boards of NAM Publications ( and the Dryad digital repository (, and on the Genome Canada Data Sharing Policies Advisory Committee. Theo has a bachelors degree in Natural Sciences and a PhD in developmental cell biology from the University of Cambridge and worked as a postdoctoral fellow at Harvard Medical School, researching cell-cycle regulation, before moving into publishing.

Matthew Booth

Scientific Director, Scientific Services

Type of Company:
Communications Agency
Professional Degrees: BA/BS, PhD

Bio: Matthew Booth has 8 years' postdoctoral research at University College London including collaboration with BioVex Inc and 12 years in medical communications fulfilling various writing, account management and management roles, with the last 6 years at PAREXEL International. He currently oversee a team of 30 members of the PAREXEL Scientific Services team responsible for quality delivery, revenue generation, staff training, recruitment, new business and innovation. He has therapy area expertise in Antimicrobials, Cardiology, Dermatology, Endocrinology, Haematology, Immunology, Neurology, Oncology, Pain, Respiratory, Transplantation, Mens Health, Urology, Womens Health Academia and publishing PhD, Biochemistry, Imperial College London Language Editor, Springer Verlag. He is a member of ISMPP and currently a member of the the ISMPP EU Meeting Programme Committee