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Outreach Platform

This Platform is responsible for the overall communication of the Society’s core principles, mission, and objectives as well as the marketing, and public relations activities outside the membership.

Included are the Advocacy and Outreach, Communications, and Marketing Implementation Committees.


Advocacy & Outreach Committee

This Committee endeavors to extend and execute ISMPP’s advocacy platform by improving external understanding of the value of medical publications and the role of medical publication professionals, responding to scrutiny and criticism of the industry, and educating, both externally and internally, on specific areas of misunderstanding related to best practices.

Proposed Remits for 2015-2016

  • Continue development of the following platforms:

    • Advocacy/government
    • Coalitions
    • External responses, including proactive and reactive

  • Approach professional industry societies (eg, ABPI, PhRMA, BIO, Advamed, etc.) to determine what they consider important for ISMPP to do, eg, publications on best practices, ethics, etc.

  • Approach HEOR groups (eg, ISPOR) to discuss collaborations

  • Develop and implement advocacy plans for the press and other societies, in addition to government advocacy

  • Assist in informing ISMPP educational content initiatives (eg, Annual and European Meetings, ISMPP Us, etc.)

  • Communicate Committee activities to society and other Committees via minutes/summary to be uploaded to the Committee Center

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Communications Committee

The mission of this Committee is to communicate ongoing ISMPP activities and information to the membership through various means. Additionally, this team proactively supports the needs of several other ISMPP Committees.

Proposed Remits for 2015-2016

  • On-going creation and development of the map, ISMPP's membership newsletter

  • Review, update, and manage the ISMPP Website in collaboration with the ISMPP staff

  • Assist in informing ISMPP educational content initiatives (eg, Annual and European Meetings, ISMPP Us, etc.)

  • Collaborate with the Marketing Implementation Committee to develop materials

  • Communicate Committee activities to society and other Committees via minutes/summary to be uploaded to the Committee Center

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Marketing Implementation Committee

This Committee is responsible for implementing the strategic goals and tactics developed by the Board of Trustees (BOT). This Committee should work in concert with other ISMPP Committees to achieve these goals.

Proposed Remits for 2015-2016

  • Implement the strategic goals per the BOT, including initiatives relating to:

    • Annual Meeting
    • European Meeting
    • CMPP program
    • ISMPP membership

  • Produce an ISMPP publication plan to support strategic development of future ISMPP initiatives

  • Develop specific marketing and PR plans for the Annual and EU meetings

  • Undertake outreach to societies and events organizers to seek or suggest speaker opportunities for ISMPP at medical and related professional congresses

  • Develop a social media strategy in collaboration with other relevant committees

  • Assist in informing ISMPP educational content initiatives (eg, the Annual and European Meetings, ISMPP Us, etc.)

  • Communicate Committee activities to society and other Committees via minutes/summary to be uploaded to the Committee Center

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