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Outreach Platform
This Platform is responsible for the overall communication of the Society’s core principles, mission, and objectives as well as the resource development program, marketing, and public relations activities outside of the membership.
Included are the Marketing and Public Relations Task Force, and the Communications, Issues & Actions, and Marketing Implementation Committees.
Advocacy & Outreach Committee
(formerly Issues & Actions)
This Committee endeavors to extend and execute ISMPP’s advocacy platform by improving external understanding of the value of medical publications and the role of medical publication professionals, responding to scrutiny and criticism of the industry, and educating, both externally and internally, on specific areas of misunderstanding related to best practices.
Remit for 2012-2013
• Continued development of the following platforms:
o Advocacy
o Coalitions
o External responses, including proactive and reactive
• Assist in informing ISMPP educational content initiatives (e.g., the map, Annual and European Meetings, ISMPP U)
• Communication of committee activities to society and other committees via minutes/summary
Communications Committee
The mission of this Committee is to communicate ongoing ISMPP activities and information to the membership through various media. Additionally, this team proactively supports the needs of several other ISMPP committees.
Remit for 2012-2013
• Manage the ISMPP Writers Bank
• Content development and reformatted design of 'the map' (shorter, more frequent, email-based with links to website)
• Assist in informing ISMPP educational content initiatives (e.g., Annual and European Meetings, ISMPP U)
• ISMPP website review/updates
• Communication of committee activities to society and other committees via minutes/summary
Marketing Implementation Committee
This Committee is responsible for implementing the strategic goals and tactics developed by the Marketing & PR Task Force. This Committee should work in concert with other ISMPP Committees to achieve these goals.
Remit for 2012-2013
• Implementation of the strategic goals set by the Marketing and PR Task Force, including:
o Annual Meeting
o European Meeting
o CMPP certification program
o ISMPP membership
o Research grants program
• Assist in informing ISMPP educational content initiatives (e.g., the map, Annual and European Meetings, ISMPP U)
• Communication of committee activities to society and other committees via minutes/summary
Marketing & PR Task Force
Responsible for developing strategic objectives to support society initiatives, such as the yearly meetings (Annual and European Meetings), annual membership drive, the CMPP program, and advocacy activities. Once a strategic plan is in place, it will be handed off to the Marketing Implementation Committee, as well as any other appropriate groups.
The Marketing & PR Task Force is not included in the Annual Volunteer Drive; Participants are comprised of current and past ISMPP leadership.
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